Salesforce Certification
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Credential Overview

The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions.

Here are some examples of the concepts you should understand to pass the exam:

  • Design workflows to support business process and reporting requirements
  • Be familiar with native integrations and the options available to deploy connectors and manage those processes
  • Build marketing assets like email templates and forms
  • Troubleshoot and solve basic platform issues

About the Exam

All proctored Salesforce certification exams can be scheduled as an onsite or online exam. Learn more about scheduling an exam.

Quick facts about the exam:

  • 60 multiple-choice/multiple-select questions* (2-5 unscored questions may be added)
  • 90 minutes allotted to complete the exam (time allows for unscored questions)
  • 67% is the passing score
  • Registration fee is USD 200, plus applicable taxes as required per local law
  • Retake fee is USD 100, plus applicable taxes as required per local law
  • No hard-copy or online materials may be referenced during the exam

*Please note that on occasion, Salesforce may place a small number of unscored questions on an exam in order to gather data on question performance. These unscored exam questions are in addition to the 60 scored questions on your exam, and have no impact whatsoever on your final exam results. Exam time has been evaluated to accommodate the inclusion of unscored questions. Your exam results will be based on the 60 scored questions.

Sample Questions

These sample questions are representative of what you can expect to see on the Salesforce Certified Pardot Specialist exam and are designed to help you become familiar with the testing format. More sample questions are available in our Exam Guide

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

  1. Yes, the Pardot campaign will change based on the page the custom redirect links to.
  2. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
  3. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
  4. No, a Pardot campaign will always stay the same since it's a first touchpoint.

The Answer is B.

In which two ways can a Prospects score be changed? (There are two correct answers.)

  1. Manually
  2. Completion Actions
  3. Segmentation Rule
  4. Profile

The Answer is A,B.