Salesforce Certification
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Credential Overview

The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role. Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.

Here are some examples of the concepts you should understand to pass the exam:

  • Manage users, prospects, and data
  • Maintain and customize the Salesforce Integration
  • Build emails, forms, and automation tools

About the Exam

All proctored Salesforce certification exams can be scheduled as an onsite or online exam. Learn more about scheduling an exam.

Quick facts about the exam:

  • 60 multiple-choice/multiple-select questions* (2-5 unscored questions may be added)
  • 90 minutes allotted to complete the exam (time allows for unscored questions)
  • 70% is the passing score
  • Registration fee is USD 200, plus applicable taxes as required per local law
  • Retake fee is USD 100, plus applicable taxes as required per local law
  • No hard-copy or online materials may be referenced during the exam

*Please note that on occasion, Salesforce may place a small number of unscored questions on an exam in order to gather data on question performance. These unscored exam questions are in addition to the 60 scored questions on your exam, and have no impact whatsoever on your final exam results. Exam time has been evaluated to accommodate the inclusion of unscored questions. Your exam results will be based on the 60 scored questions.

Sample Questions

These sample questions are representative of what you can expect to see on the Salesforce Certified Pardot Consultant exam and are designed to help you become familiar with the testing format. More sample questions are available in our Exam Guide.

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?  Choose one answer

  1. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
  2. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
  3. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
  4. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

The Answer is A.

The "related" tab of the prospect record displays prospects that have what in common?

  1. Email Domain
  2. Company
  3. Assigned user
  4. Score

The Answer is A.