Salesforce-certified marketing experts create more effective 1:1 customer journeys. Our credentials test your proficiency in Salesforce Marketing Cloud capabilities, as well as your knowledge of marketing best practices for email and social campaigns.
Candidates should be able to set up and implement the tools in Salesforce Marketing Cloud effectively, providing solutions to execute both tactical and strategic email campaigns.
Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.
Candidates should demonstrate knowledge, skills, and experience using the components of Social Studio for post creation, management and analysis of conversations, and reporting.