Salesforce Certification

Credential Overview

The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices -- including message design, subscriber and data management, inbox delivery, and external integrations -- with the Marketing Cloud Email application.

Here are some examples of the concepts you should understand to pass the exam:

  • Build relational data models
  • Send emails via Email application sending methods
  • Build complex email automations
  • Run reports of email tracking data
  • Troubleshoot and solve basic platform issues
  • General knowledge of email marketing terminology and best practices

About the Exam

All proctored Salesforce certification exams can be scheduled as an onsite or online exam. Learn more about scheduling an exam.

Quick facts about the exam:

  • 60 multiple-choice questions*
  • 90 minutes allotted to complete the exam
  • 60% is the passing score
  • Registration fee is USD 200
  • Retake fee is USD 100
  • No hard-copy or online materials may be referenced during the exam
  • No prerequisites; however, we recommend completing the Email Essentials (EEB101) course in advance
  • The online course Preparing for Your Salesforce Email Specialist Certification is also recommended
  • A full exam outline can be found in the Exam Guide

*Please note that on occasion, Salesforce may place a small number of un-scored questions on an exam in order to gather data on question performance. These un-scored exam questions are in addition to the 60 scored questions on your exam, and have no impact whatsoever on your final exam score.

Sample Questions

These sample questions are representative of what you can expect to see on the Salesforce Certified Marketing Cloud Email Specialist exam and are designed to help you become familiar with the testing format. More sample questions are available in our Exam Guide.

A marketing associate wants to ensure that an email will be delivered to subscribers' inboxes. Which tool can the associate use to scan the subject line and body of the email message for words and phrases that would be flagged by spam filters?

  1. Content detective
  2. Email validation
  3. Pre-header
  4. Send preview

The Answer is A.

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLs. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

  1. Link Help Text
  2. Link Conversion Tracking
  3. Link Tooltip
  4. Link Tracking Alias

The Answer is C.