Salesforce Certification
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Credential Overview

The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices -- including message design, subscriber and data management, inbox delivery, and external integrations -- with the Marketing Cloud Email application.

Here are some examples of the concepts you should understand to pass the exam:

  • Build relational data models
  • Send emails via Email application sending methods
  • Build complex email automations
  • Run reports of email tracking data
  • Troubleshoot and solve basic platform issues
  • General knowledge of email marketing terminology and best practices

About the Exam

All proctored Salesforce certification exams can be scheduled as an onsite or online exam. Learn more about scheduling an exam.

Quick facts about the exam:

  • 60 multiple-choice/multiple-select questions* (5 unscored items will be added)
  • 90 minutes allotted to complete the exam (time allows for unscored questions)
  • 65% is the passing score
  • Registration fee is USD 200, plus applicable taxes as required per local law
  • Retake fee is USD 100, plus applicable taxes as required per local law
  • No hard-copy or online materials may be referenced during the exam

*Please note that as of November 16, 2017, all Salesforce certification exams will contain five additional, randomly placed, unscored questions to gather data on question performance. The duration of each exam has been evaluated and adjusted to accommodate the inclusion of the unscored questions. These five questions will be in addition to the 60 scored questions on your exam, and will have no impact whatsoever on your score.

Sample Questions

These sample questions are representative of what you can expect to see on the Salesforce Certified Marketing Cloud Email Specialist exam and are designed to help you become familiar with the testing format. More sample questions are available in our Exam Guide.

A marketing associate wants to ensure that an email will be delivered to subscribers' inboxes. Which tool can the associate use to scan the subject line and body of the email message for words and phrases that would be flagged by spam filters?

  1. Content Detective
  2. Email Validation
  3. Pre-header
  4. Send Preview

The Answer is A.

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLs. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

  1. Link Help Text
  2. Link Conversion Tracking
  3. Link Tooltip
  4. Link Tracking Alias

The Answer is C.