Salesforce Certification
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Credential Overview

The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud Email application tools, providing solutions to execute both tactical and strategic email campaigns.

Here are some examples of the concepts you should understand to pass the exam:

  • Incorporate different tools such as content areas, portfolio, segmentation, automation, tracking and analytics
  • Configure account setup and administration
  • Define and execute email data interactions
  • Make data-driven decisions to optimize customer solutions
  • Troubleshoot and solve platform issues

About the Exam

All proctored Salesforce certification exams can be scheduled as an onsite or online exam. Learn more about scheduling an exam.

Quick facts about the exam:

  • 60 multiple-choice/multiple-select questions* (2-5 unscored questions may be added)
  • 90 minutes allotted to complete the exam (time allows for unscored questions)
  • 68% is the passing score
  • Registration fee is USD 200, plus applicable taxes as required per local law
  • Retake fee is USD 100, plus applicable taxes as required per local law
  • No hard-copy or online materials may be referenced during the exam

*Please note that on occasion, Salesforce may place a small number of unscored questions on an exam in order to gather data on question performance. These unscored exam questions are in addition to the 60 scored questions on your exam, and have no impact whatsoever on your final exam results. Exam time has been evaluated to accommodate the inclusion of unscored questions. Your exam results will be based on the 60 scored questions.

Sample Questions

These sample questions are representative of what you can expect to see on the Salesforce Certified Marketing Cloud Consultant exam and are designed to help you become familiar with the testing format. More sample questions are available in our Exam Guide.

A customer has a group of inside Sales Cloud users that need to see tracking information at the Contact or Lead level, but do not need to send an email. Which two recommendations should the consultant advise? (Choose 2 answers.)

  1. Each Sales Cloud user should have a Connected Marketing Cloud user
  2. View Tracking permissions should be enabled for the Sales Cloud user
  3. Select Marketing Cloud for AppExchange user
  4. Add the users to the ConnectedApp permission set

The Answer is C,D.

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

  1. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
  2. Upgrade the Marketing Cloud account to ConnectedApp Authentification
  3. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
  4. Share Sales Cloud user licenses across Marketing Cloud users

The Answer is B.